ultraist   -   ul - tra - ist

- one who pushes a principle or measure to extremes; an extremist; a radical; an ultra


If you are looking for an inclusive community, to train for a long distance event without burning yourself out, with a focus on your mental and physical well being, then you are in the right place

We Go Far is a coaching program using a proven framework to get you prepared to cross the finish line of a multiday event. It's suitable for beginners, seasoned Ultra cyclists and everything in between.




You've come to this page because there's something inside you that's thinking, you know, I think I can do this . . . . . . .
So, what's stopping you?
Maybe you're thinking it would be amazing to accomplish such an audacious challenge,
but you're not sure you can do it alone
You might be thinking you don't have the time
Or the resources
You might be worried about feeling like the outsider,
or that you don't belong in that space
Perhaps you've not been able to find training advice you felt was relevant to you

I believe there's an Ultraist inside all of us
You just need the right training advice, a solid support network and develop the right mindset
Training for a long distance event doesn't take up as much time as you think. It's about training smarter
Did you know there are free to enter events? Entry fees for some Audaxes are as little as £15
There are events for pretty much every type of bike too, including Bromptons!
Representation matters. It's time for us to show up
Join the Ultraist community to find riders just like you
This program includes a library of training plans designed for women, long distance newbies and the ultraists looking to stretch their comfort zones to more challenging events

Don't get me wrong, this is hard work. It requires determination and consistency, but you will be rewarded. You'll make friends for life in an awesome community and explore parts of the world others will never see!
Side effects of becoming an Ultraist include:
Increased confidence and resilience, expanded comfort zone, self belief, widened horizons, a next level Instagram feed, excessive number of bike bags

The Program is based around my proven framework to get you to the finish line of your long distance event. I consider myself to be an holistic performance coach, meaning you, the athlete, are at the centre of the training plan. In this program I will guide you through my process, along with a small group of other Ultraists, just like you, to ensure you are physically and mentally prepared for multiday, long distance events. Within the course you'll also have the support of the other participants, all training for similar events.

WHAT IS PERFORMANCE COACHING? Click here to find out more


I'm on a mission to change the cycling community, to disrupt the current patriarchy through my passion for cycling. I hope to empower every woman, person of colour and marginalised gender by supporting and enabling them to achieve audacious cycling goals. There is a painful lack of diversity throughout cycling, affecting the decisions made that affect us all. From the way British Cycling tutors treat grassroots coaches, to government level decisions on travel infrastructure, from cycling industry boardrooms of singular demographics to abysmally poor kit sizing for differently shaped women. I can't fix all this alone, but perhaps by creating a space which nurtures and encourages more diverse cyclists to do awesome things, it will be harder for us to be ignored.

See, there's me, disrupting again ........

For so long now, the only training advice available in the cycling media and online has been based on studies conducted on college age male athletes and obese inactive males, but now more and more is becoming known about the effect of training, exercise and nutrition on our female bodies. What are considered absolute facts about training and nutrition, aren't actually always relevant to us. Thankfully, since 2016, there's been a growing number of female sport scientists who have dedicated themselves to researching and sharing information on how we should train and eat. What's become apparent is that we are highly unique, and our training and fuel needs change through the different stages of our lives, through adolescence, child bearing age, perimenopause and post menopause.

There are now more female cycling coaches than ever before.

We now have knowledge.

Now we have choices.

I'm with you!

It's time to make a stand

Book quick chat with me if you'd like to know more 

So, what does the coaching program entail?

The first step will be for you to complete some forms to establish where you are now and where you want to be. After a one to one consultation I'll start creating a personalised training plan for you on Training Peaks, which will be delivered in monthly blocks. You'll receive guidance on training, nutrition and event preparation through worksheets and live workshops, weekly Q & A sessions with me, and if you have an indoor trainer, you'll be able to join me for live indoor cycling sessions once a week. You will also be invited the private Facebook group, to become a member of a growing community of cyclists, just like you, training for similar events.


Regular live events including deep dive workshops covering the key elements to help you train smarter, focused Q&As, as well as monthly reflection sessions


Live weekly indoor cycling sessions, with other group members makes the turbo so much more fun, and less soul destroying! Plus Strengths & conditioning sessions too


A personalised plan, designed around your lifestyle, to take you from where you are now to where you need to be to achieve your goals and smash your event!


  • You are a woman, person of colour, marginalised gender or are someone aligned with our values and mission
  • Wanting to complete your first long distance event, 300km or more, and not sure where to start
  • You have entered a multiday supported or self supported bike packing race, event or audax
  • You are experienced in ultra events but you want to be more competitive or beat last year's results
  • Curious about what you could achieve if you committed to developing your mental and physical strength
  • Looking to stretch your comfort zone and finish an epic challenge feeling like a bad ass!!!
  • You want to experience the world through all your senses and create memories of awesome adventures

I'm ready!

Sign me up

Weekly Live online Sessions

There will live weekly indoor cycling sessions that you can join on Zoom and/or Zwift. These give you the opportunity to learn about good technique and the types of sessions included in your training plan. And what's more fun than training with others!

Goal Setting

Getting clear on your goals can really help you map out how you are going to get from where you are now, to where you need to be, both in regards to your physical fitness, practical preparedness as well as your mindset. Your goals can help you keep motivated and stay consistent

Training plans

Learn how to make the best use of your precious time. Hint: it's not all about spending hours and hours on the bike every day! Your personalised monthly plan will be based on your current fitness and designed to get you in peak fitness for your event or goal

The workouts 

Learn about what type sessions develop different aspects of your physiology, adapting the sessions around your lifestyle, strengths and weaknesses. You'll also learn about the importance of off the bike training as well as allowing time for rest and recovery


What you eat before, during and after your rides and training sessions can influence the effectiveness of your training. We look at what to eat and when and working out what works for you!

Event preparation

It's not all about the training. You'll learn about other important factors such as bike maintenance, mindset, bikepacking, equipment, etc



One time annual payment


per month (minimum three months)


One time annual payment, including 4 x 1:1 consultations

Add on 1:1 consultation £75

  • Personalised training plan 
  • Access to the private online community 
  • Learn the framework to get you ultra ready
  • 12 months access to the digital content and recorded live events
  • Includes Training Peaks Premium
  • option to add one to one consultations at any time


All live events will be recorded for you to watch back at a convenient time for you

This is a virtual coaching program, with the participants being based anywhere in the UK, or even the world! You will be training in your own time on your own, or with whoever you like to ride with. In the virtual live workouts you will be able to work at your own level and pace.

Your personalised training plan will be designed around the equipment you have. If you decide to get an indoor trainer at some point, just let me know.

I recommend as a minimum a bike computer, heartrate monitor and a cadence sensor to measure your pedal rate. You will need to record your training to track your progress and monitor your fatigue. I also recommend some basic home gym equipment as you get stronger. You will have access to lots of guides around what I feel is the most useful.

The training sessions vary across 12 months, developing different aspects of your fitness. The sessions across each week also differ. I promise you won't get bored! There's also the option to join the live indoor cycling workouts to make them less soul destroying. Suffering in a group is always more fun! There will actually be group rides with your friends scheduled into your plan. Maintaining the joy of cycling is crucial to staying motivated and consistent. If there's a group ride with your club that closely fits the planned session, then go ahead and join your club ride.

Definitely not! I used this same frame work to coach people for off road and gravel events. We discuss your event demands when we create your training plan to ensure you are fully ready and prepared for every aspect of your challenge.

Please feel free to contact me with any other questions or concerns, on Instagram or by email alison@veloqi.cc, I'd love to hear from you!

Register to receive updates of new blog posts, advice and guides
I promise not to spam your inbox, coz I hate being bombarded with sales junk mail too

I have read and agree to the terms & conditions.