I learned how to ride a bike 7 years ago, at the age of 39, after a gym buddy challenged me to enter a triathlon with them. I was a regular at the gym at the time, sometimes 10 hours a week, and often entered running events up to half marathon distance to keep myself motivated.

After the first triathlon, slowly but surely, cycling took over my life. There was something about being able to explore for miles and miles, peddling through the pretty lanes of Essex, with the company of my new found local cycling club, that just made my soul sour! The club took me under their wing. They were so patient with me and taught me so much. The cycling community is incredibly supportive. Seven years on, my competitive side has been ignited, racing events across England and even in Denmark in 2015, representing GB in the Amateur World Final Time Trial. I've discovered the joy of touring and cycling holidays, been an active member of my cycling club committee, broken club records, been a part of British Cycling's Breeze initiative to encourage women to take up cycling. I have been a qualified coach since 2015, volunteering for Cycle 4 All for over two years, coaching and running weekly sessions and school holiday cycling camps. In 2019 competed a Foundation Degree in Cycling Performance at Writtle University College.

Through my own experiences and all the amazing people I've met on the bike, as well as all the benefits of cycling, I started to see the same issues coming up time and time again, so I decided to create Veloqi, a performance coaching service that provides an alternative to the industry standard. Veloqi aims to help cyclists of all levels to achieve their goals, taking into account their lifestyle, being conscious of their well being and long term health, by providing athlete centred personalised coaching plans and off the bike training sessions. I'm driven by my passion to help others to continue to enjoy their love of cycling, whether that's racing, riding events to raise money for charity or purely the desire to challenge themselves on epic cycling adventures. 

The problems I found:

  • Lots of standard training plans being offered that focus on training data, requiring riders to train alone, don't consider external stresses and commitments, risking over training and physical and emotional burn out

  • Current coaching services do not appeal to all cyclists who are put off by strict structured programmes perceived to be aimed at racing performance

  • Cyclists often only participate in cycling, and no other physical activity and not considering long term health

  • Perceived barriers to cycling such as lack of confidence on the bike, no one to ride with, lack of representation in the industry media

I found four ways in which I can do something positive for my fellow cyclists: 


East London


07951 353150

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